Advertising, Art Direction, Brand Identity, Website
WIRED partnered with the University of Southern California to develop a masters program combining design, business, and technology. The USCxWIRED branding we created was a true marriage of the two brands through color, typography, and art direction (illustrations by superstar graphic designer Carl DeTorres and gorgeous photography by Ioulex). We consulted with the shareholders on the program's responsive website, advertising, and overall style guide. The program ultimately turned into Design@USC, for which we also consulted.